Integrated marketing is repurposing your content across multiple platforms. Instead of reinventing the wheel every time, you write one piece of content, like a blog post, and break that into bite-sized pieces to share across all your digital platforms. An integrated marketing approach not only saves time and energy but delivers consistency in your messaging. 

Let me show you how. 

I’m going to dissect an article I found online about reducing stress after work. The article was written by Natalie Moore, “6 ways to reduce your stress after work (with an infographic).” 

This article can be pieced into five days-worth of content, used on five different platforms. Before beginning, I’m going to make the assumption that the blog post will be posted on Tuesday morning. With that assumption, we’ll begin with an Instagram reel on Monday. 

1. Monday – Instagram reel. Create a reel on Monday morning to introduce your content theme for the week. Depending on your tech prowess, you can add music, text, or a host of other things. The script might be something like this: 

This week I’m going to show you how you can reduce stress after work using 6 simple techniques. 

2. Tuesday – blog post. OK, this is a gimme. Of course, you’ve got to post your blog. I would add a call to action (CTA) at the bottom of the blog such as a newsletter sign-up or mini course.

3. Wednesday – Facebook post. The first graphic already created for the blog post can easily be shared on Facebook. Use the description to list the six ways to reduce stress after work. And link to the blog post. PRO TIP: if you share the blog post from your website, it will automatically link back to your website. Otherwise, you will need to create the link in Facebook. 

4. Thursday – time to Tweet. With the second graphic, pass that along to Twitter. Bonus points for Natalie, she already suggested this by including a “tweet this” tag just below the second graphic. This enables her readers as well as her to easily tweet this article. 

5. Friday – Pinterest infographic. Finally, the infographic can be posted to Pinterest. Pinterest lends itself to vertically aligned graphics. Pinterest is used to drive visitors to your website with the specific intention of selling something to them. Pinterest is growing as a leading marketplace. So, if you have something to sell like t-shirts, aromatherapy, candles, or digital products, you might consider using Pinterest.

OK. You’re done with integrated marketing. You’ve taking one article and repurposed its content across five platforms. Notice that I used a particular order in this example: an into on Instagram, the post, notification of the post using Facebook, a Thursday tweet, and Friday infographic. I chose to use the infographic on Friday as most workweeks end on Friday and what a great way to start the weekend – stress free! 

Take time to research your audience. Learn when they are online and what channels they frequent when. Adjust your posting schedule to reach as many of your potentially peeps as possible. 

Want bonus points? Add a CTA to match the content of the week. Here are two examples. 

1. Mini class using the six techniques described in this post. Sign up for the 6-week mini course on stress reduction where each week one of the 6 ways to reduce stress after work is explored. 
2. Email newsletter sign up. Receive six to-do’s delivered to your inbox to reduce stress after work. 

This is just one more way to integrate your marketing efforts. It’s not about working harder. It’s about working smarter. Of course, hard work is required to run a business but not everything has to be so challenging – or frustrating!